SD Sports Cards (Current Role)
Develop comprehensive content strategies for SD Sports Cards, integrating social media, email marketing, community partnerships and merchandising design to create a consistent brand experience. Lead campaigns that highlight product launches and retail store events, contributing to a 76% increase in total sales for 2024. My creative approach to brand storytelling strengthened the SDSC position within the local community while amplifying customer engagement across 7+ channels.




Collaboration+
Designs.

Hopsquad Brewing x Flavors Creative Group
Strategically ideated and directed a collaborative campaign between Hopsquad Brewing and Flavors Creative Group, emphasizing community and brand synergy. Developed and executed a content and packaging strategy that captured both brands' aesthetics, resulting in a successful launch that strengthened brand loyalty, sold-out merchandise and beer, and expanded community presence . Oversaw all aspects from initial concept to final execution, ensuring brand consistency and audience resonance.


Video Edited and Filmed by Isaac French
Psychic Outlaw

Led campaign for Psychic Outlaw's new product line, focusing on visually capturing the brand’s unique identity and artisanal craftsmanship. Developed and created content + strategies that highlighted garment details and fit to attract the target audience. This resulted in increase in engagement on social channels and solidified the brand’s image as an iconic, community-rooted label.



