top of page

SD Sports Cards (Current Role)

Develop comprehensive content strategies for SD Sports Cards, integrating social media, email marketing, community partnerships and merchandising design to create a consistent brand experience. Lead campaigns that highlight product launches and retail store events, contributing to a 76% increase in total sales for 2024. My creative approach to brand storytelling strengthened the SDSC position within the local community while amplifying customer engagement across 7+ channels.

Sd Padres Mockups.jpg

Collaboration+
Designs.

D981E699-0B18-439D-894C-E228E93FF442_edi

Hopsquad Brewing x Flavors Creative Group 

Strategically ideated and directed a collaborative campaign between Hopsquad Brewing and Flavors Creative Group, emphasizing community and brand synergy. Developed and executed a content and packaging strategy that captured both brands' aesthetics, resulting in a successful launch that strengthened brand loyalty, sold-out merchandise and beer, and expanded community presence . Oversaw all aspects from initial concept to final execution, ensuring brand consistency and audience resonance.

Video Edited and Filmed by Isaac French

Psychic Outlaw 

Led campaign for Psychic Outlaw's new product line, focusing on visually capturing the brand’s unique identity and artisanal craftsmanship. Developed and created content + strategies that highlighted garment details and fit to attract the target audience. This resulted in increase in engagement on social channels and solidified the brand’s image as an iconic, community-rooted label.

18211595776112270_edited.png
Sun Front_edited.png
IMG-9903.jpg
  • Instagram
FS by Taylor Henderson 2025®
bottom of page