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Grew e-commerce traffic for sustainable fashion brand by over 8,000%, targeting new demographics, utilizing unexplored channels, content marketing, and revamping content + graphic design to drive reach and awareness. All photos and design by me.

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01

Project Objective:

Flavors Studio needed to expand its digital footprint and increase e-commerce traffic by engaging new audience segments and re-amplifying its sustainable brand narrative and identity. As the strategic marketing lead, I crafted a multi-channel approach to elevate the brand’s visibility and drive qualified traffic, ultimately contributing to significant growth in engagement and sales.

02

Strategy:

Implemented a cross-platform social media and content marketing strategy that leveraged Instagram, Reddit, TikTok, Threads, and email marketing. This approach included targeted content partnerships with eco-conscious influencers and detailed storytelling to align with sustainable fashion enthusiasts. By prioritizing authenticity and community alignment, the strategy drove meaningful engagement and fostered brand loyalty among a new demographic.

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03

Results:

The rebranding and content strategy led to a 107% increase in e-commerce sales, an 8% rise in organic click-through rates, and substantial social growth, with a 370% increase in Instagram engagement. Additionally, the brand was featured in Bold Journey Magazine and invited to present at Slow Fashion Fest, affirming Flavors Studio’s position as a leader in sustainable fashion. Overall, the campaign generated 1,634 site sessions and 1,157 unique visitors, representing a 2,495% and 2,214% increase, respectively.

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  • Instagram
FS by Taylor Henderson 2025®
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